New York, September 26th, 2017 – hpgrp GALLERY NEW YORK is pleased to announce the opening of “100 Years – SANYO 100 nen coat featuring Ricardo Gonzalez”. Brooklyn based artist Ricardo Gonzales shows the latest art works inspired by the concept of SANYO 100 nen coat. The opening reception with the live painting by the artists will be held on Friday, October 13th, 2017.

About 100 nen (100 years) coat
[History]
When SANYO SHOKAI reached its 70th anniversary in 2013, it adopted the tagline “TIMELESS WORK”, as a policy for becoming a company that consumers will empathize and resonate with, and come to love. It started work on making the “100nen coat” as a way of realizing that tagline. Starting in October, it gradually rolled the range out to department stores nationwide, and to Sanyo iStore, its own e-commerce site. The theme of the “100nen coat” is “a coat that will be loved for generations. It was developed in the “Sanyo” coat brand, which was the company’s starting point.

[Sanyo-goshi Original checked pattern]
We believed that Kabuki is the roots of the popular culture for Japanese entertainment arts, which is what led to our development of an original checked pattern that was inspired by the Okina-goshi pattern seen in Kabuki.
Okina-goshi a bold line means an old man and thin lines mean grandchildren. That’s the reason Sanyo has decided to make sanyo-goshi their concept ,100nen coat create to be loved over a long time through many generations.

Ricardo Gonzalez
Born in Cd. Juarez, Chihuahua and raised in Durango, Mexico. Ricardo Gonzalez is a graphic designer focused on lettering, typography, calligraphy & art installations. His passion for letterforms comes from his childhood when looking at old letters written in Spencerian by his grandfather in the 1950’s.
In 2008 Ricardo moved to Canada where he studied graphic design at Mohawk College. After his studies he worked as a screen printer for a two years in Ottawa ON, during this time he rediscovered his passion for calligraphy and began to experiment with letterforms.
In the fall of 2012 he moved to Toronto to work as a freelance graphic designer, but after just four months he headed down south to his home town of Durango, Mexico, to work full-time as an independent designer. Then, in the summer of 2014, he moved to New York City to attend Type@Cooper where he earned a typeface design diploma from Cooper Union.
Ricardo is currently based in Brooklyn.

About SANYO SHOKAI NEW YORK, INC.
Sanyo New York is an outerwear brand that focuses on quality, design, and technological advancement. We pride ourselves in being an affordable luxury brand that creates contemporary coats of top-brand quality using the best and innovative fabrics.
Sanyo Shokai New York Inc. was established in 1978 by Sanyo Shokai of Tokyo, becoming one of the pioneers in the global trend of Japanese brand launches in the States. Sanyo Shokai is one of the largest apparel manufacturers in Japan that has a long rich history dating back to 1943.
Sanyo was the first to treat wool gabardine for water repellency, and ventured out in being the first to use lightweight and breathable parachute material to create a coat of durability and strength.
Our motto, Shin-Zen-Bi (Integrity, Quality, Beauty), embodies the process in the designing and production of our coats, as well as the end-product itself. The implementation of cutting-edge technology, in order to continually exceed the needs and expectation of our discerning customers, defines our products from inception to delivery. As technology advances, Sanyo will continually improve and redesign our coats to parallel the advancing times and to be a pioneer in producing contemporary outerwear.

POP UP in NOLITA!
“100 Years – SANYO 100 nen coat featuring Ricardo Gonzalez” will open its pop-up shop in Nolita starting from December 15th to December 21st, 2017. More details will be announced soon. Stay tuned to our website, facebook and instagram for all the latest updates.

MEDIA CONTACT
For additional information, images, or to request a sample or interview, please contact: kentaro_totsuka@hpgrp.com
Facebook (@hpgrpGALLERYNEWYORK), Instagram (@hpgrpgalleryny) with the hushtug #hpgrpgallery #itsaliving #100yearcoat
#100nencoat #sanyoshokai #sanyonewyork


Date:
October. 13th – October. 17th, 2017
Opening Reception -October. 13th, Friday, 6pm-8pm

Venue:
hpgrp GALLERY NEW YORK
434 Greenwich Street. New York, NY 10013
Tel: 1-646-838-8979
art@hpgrp.com
http://hpgrpgallery.com
http://www.hpfrance.com/En/

Follow us on Instagram @hpgrpgalleryny