



Yann is "TOKYO SUPERHERO" and Wut berlin is "THE ONLY PLACE IN THE WORLD WHERE YOU CAN DRESS LIKE A SUPERHERO"!! Thank You Very Much!!

The gods of Wut Berlin show the public how to set trends
Aoyama select shop Wut Berlin marked its third anniversary last year with a decadent in-store fashion show that was open to both the press and public on Dec. 10.
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It was a fittingly inclusive event for a boutique that first and foremost celebrates the contribution of street style to fashion culture, and the store's way of giving something back to the fans who have made it an institution of the fashion scene.
Modeling the store's unique mix of Tokyo street wear and progressive designer pieces from Berlin were several street-style fashionistas, many of whom have strong and influential online presences, such as Hong Kong blogger Joey Ma.
It was an event representative of the increased importance that select shops play in the dissemination of fashion trends. We are moving into a time when it is not enough to merely display clothes on mannequins. To secure the support of the demanding fashionista, shops must stamp their own identity onto collections. In Wut Berlin's case this was achieved by the buyer and stylist Yann Le Goec's curated vision of futuristic Greek gods of the fashion show. Under this theme, the various items the store stocks were melded into a cohesive collection representative of the direction the store will take next season.
Judging from the enthusiastic reception that this event received, in-store fashion shows will doubtlessly become something that we will see repeated across the city as boutiques fight to establish their own identities. (Samuel Thomas)























WUT BERLIN SPRING/SUMMER 2012 FASHION SHOW - DIGITAL GODS
Select shops / boutiques in Tokyo are a completely different beast from pretty much anywhere else in the world. With the exception of the handful of heavily curated foreign shops like H.Lorenzo or Primitive London, there are precious few outside Japan who are known for the way the shop styles the collections over that by the original designers. In the same way as famous vintage shops like Grimoire have created a completely new aesthetic (and fashion tribe) without actually making much themselves, there are a good number of Tokyo fashion boutiques whose bold re-interpretations of current seasons create genuinely new fashion distinct from the designer. It is a move truly representative of the time, where wearing a complete outfit straight out of a lookbook is quite simply too easy and thus to achieve something fashionable (i.e. of the moment) people are being forced to have an active relationship with clothes and not simply being told what is "on trend".
A pioneer of this dialogue that people should have with fashion is Yann Le Goec, buyer at the seminal Omotesando shop -Wut Berlin. To celebrate the 3rd anniversary of the select shop he decided to curate and produce a fashion shop within the intimate space, primarily to showcase new brands that might not be able to justify a full runway show, but also to articulate the shops direction as we head into S/S 2012. The theme was nod to Thierry Mugler in "Digital Gods", a concept that brought together classical Roman depictions of gods alongside a club-wear friendly futurism. The foreign brands that were chosen for the show were particularly adept at conveying that with the Danish Rene Gurskov looking particularly good on the catwalk next to the current generation of Berlin designers leading the street scene including Hui-Hui, StarStyling, ANNTIAN and Vladimir Karaleev. But, as you might well assume, for us here at Tokyo Telephone it was the Japanese designers that occupied our attention and it was great to see Giza and Sise in a catwalk setting, and the real revelation wasBodysong whose sportswear inspired voluminous creations were the core of the show and felt like real progression in both silhouette and layering.
The team at Wut Berlin did an outstanding job at converting the relatively small tiled shop space to a Roman temple (replete with pillars!) and the invited guests filled the building to maximum capacity leaving the hardcore fans of the shop to watch from the outside. The combination of the packed venue, bright lights and soundtrack provided by Flash and Roxi (aka. ilil and Banzai) got a decent party atmosphere going where the models could flit in and out between the pillars in a heady claustrophobic atmosphere which I hope the pictures below manage to convey:

It was interesting to see how a show curated by Wut Berlin would convey the spirit of the select shop, and personally I feel it was a great success in capturing the creative atmosphere and club kids of the golden years of the Berlin scene that the shop itself references. In the same way as Candy's street catwalk (which, lest we forget was the launching pad forChristian Dada, Tarzan Kick, etc) reflected the direction of the shop, so too did Wut Berlin's and it will be interesting to see how many more select shops use catwalks shows to communicate their aesthetic with the public in the future.
For more on Wut Berlin there is a great shop blog here and if you haven't visited this shop yet then you are missing out on a true Tokyo fashion landmark.
今日の朝、表参道駅で12月号の ELLE girl Japan を買ったよ!
一日のスタートにはぴったり!!


Vive La Fete - Noir Desir





björk: crystalline














もし、最新の sleek, Paris | Texas をもっているなら、僕のインタビューを読んでくれているはず。これは、雑誌には載っていなかったカット!! 写真はBelaid le Mharchi (www.belaidlemharchi.de)。If you're a proud owner of the latest issue of sleek, Paris | Texas, then you had the unmatched pleasure of reading my short interview. Here, I wanted to share with you the rest of the unpublished pictures!! Photography by Belaid le Mharchi (www.belaidlemharchi.de)

SLEEK はWut berlin のオンラインショップのプレスセクションで購入できるよ:You can purchase this SLEEK magazine issue in our PRESS section of Wut berlin online shop:








アートとファッションのドイツの雑誌、SLEEK magazine に僕のインタビューが載ったよ。テーマは "ベルリンのアートとファッションに影響のある人"。デザイナーのベルンハルト・ウィルヘルムや Cyril Duval...そして僕!!
This is my Interview in the last issue of SLEEK magazine for Art and Fashion, among a serie of portraits of "individuals whose influence on Berlin's art and fashion" including Bernhard Willhelm, Cyril Duval and... Me!!


You know it's time for Berlin's Fashion Week when you spot Yann Le Goec walking around Mitte in his multicolored getups. Born in France Le Goec is the buyer and director of Wut berlin, the Tokyo boutique centered on Berlin's creative output.


ワァァォ!!
アートとファッションの雑誌、SLEEK の最新号に Wut berlin についてのとてもいい記事が載ったよ:
"Wut berlin は2006年よりフレッシュな商品をドイツ各地から日本の市場へ届けてきました。 (...) Yann Le Goec はH.P.FRANCEグループよりショップをオープン、 (...) 彼はベルリンデザイナーのショーでは常連で、世界でもっとも面白いバイヤーの一人と言えるでしょう (...)。"
http://www.sleek-mag.com/
Thank you very much to sleek magazine!!
女優の蒼井優さんが映画『雷桜』の完成披露試写会にて ANNTIAN の秋冬新作を着てくれました!!
DRESS: ANNTIAN 47,250yen


若手俳優の渡部豪太さんが ESTER PERBANDT (Wut berlin) のシャツを着てくれました!!
Famous young Japanese actor, Gota WATABE, wearing ESTHER PERBANDT (Wut berlin) shirt!!


中国の北京をベースとした雑誌 『DONGXI Shopper』 の今月号に "アートスペースとして" Wut berlin が掲載されました!!
This month Chinese magazine DONGXI Shopper features Wut berlin store "as an art space"!!


ワォ!! STARSTYLING のアクセサリーが VICE STYLE のウェブサイトに!! http://www.viceland.com/jp/
WoW!! STARSTYLING accessories on VICE STYLE Website!! http://www.viceland.com/jp/
あとあと、PUFFYがCMで starstyling のニットを着てくれているよ!
And also, famous Japanese pop singer, PUFFY, is wearing STARSTYLING knit in TV commercial!

Wut berlin のお店でね! ユニセックスだからメンズも着れるよ!! 40,950yen
Still available at Wut berlin!! Also men's can wear it!! 40,950 yen
またね!
See You!



Wut berlin のお店でね! ユニセックスだからメンズも着れるよ!! 40,950yen
女優の蒼井優さんが Hui-Hui を着てくれました!!
Japanese actress YU AOI, is wearing HUI-HUI (Wut berlin)!!

Dress: 39,900 yen


Bustier: 28,350 yen

ワォ!! 数週間前に Vladimir がベルリンで行った2010春夏コレクションについて、すごくたくさんの雑誌やウェブサイトが取り上げてる!!
WoW!! Since Vladimir had his Spring&Summer 2010 presentation in Berlin few weeks ago, a lot of magazines and websites are talking about him!!
いくつかリンクを載せておくよ:
http://www.interviewmagazine.com/blogs/fashion/2009-07-06/vlad-berlin-fashion-week-2010/
彼の2009-10秋冬コレクションは、もうすぐ Wut berlin に到着するよ!! 逃さないでね!!
His Autumn&Winter 2009-10 collection will arrive sooon at Wut berlin store!! So do not miss it!!
雑誌『WeAr』の15号(2008年3月号)と8ヶ国語で雑誌全ページを翻訳したDVDが、今、発売中です!
この雑誌のコンセプトは、世界中の最高に面白いコレクションや店、マーケットのニュースなどを紹介すること。そしてアートとファッションの共生です。
この号に"Wut berlin"のショップが紹介されました! 掲載された写真は渋谷パルコ part Ⅱの地下1階にあった、1つ前の店です(今のWutはパルコ partⅠの3階に移っています)。その頃、店ではHUI-HUIやANNTIANなどのブランドでスペシャルディsプレイを展開していました! いずれにしろ、私はとても光栄で嬉しいです!
The fifteenth print issue (3/2008) of wear global magazine and a DVD of the entire magazine in 8 languages are now available!
The concept of this magazine is to present the most interesting collections, stores and market news worldwide. A symbiosis of Art and Fashion.
They published "Wut berlin" store in this issue!!! However, those pictures are from our previous store at Shibuya PARCO part II B1F (before we moved to part I 3F)! At that moment, we had a special display for the brands HUI-HUI and ANNTIAN!!! But, I am very glad anyway!!!
先週、ドイツで一番有名な新聞『DIE WELT』(フランスの『Le Monde』のような新聞)に"showroom Wut berlin"と、日本で私たちがディストリビューターをしているベルリンの6ブランドについて、とても良い記事が載りました。結局、その記事は『DIE WELT』『Welt Kompakt』『Berliner Morgenpost』の3紙に掲載されました!
昨年も『DIE WELT』は私たちのセレクトショップ"Wut berlin"について別の記事を書いてくれました。Wut berlinプロジェクトがベルリンのプレス関係者やデザイナーの間でどんどん人気が出てくるのを見ると、非常に嬉しいです!
http://www.welt.de/welt_print/article1820273/Berliner_Designer_locken_Kufer_in_Tokio.html
Last week, in the most famous German newspaper, DIE WELT (same as "Le Monde" in France), there was a very nice article about our "showroom Wut berlin" and the six Berlin brands which we are distributing in Japan. Actually, the article was published in three newspapers: Die Welt, Welt Kompakt and Berliner Morgenpost!
Last year already, DIE WELT wrote another article about our select shop "Wut berlin". I'm very glad to see that our Wut berlin project becomes more and more popular among the press and the designers in Berlin!
http://www.welt.de/welt_print/article1820273/Berliner_Designer_locken_Kufer_in_Tokio.html

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Yann Le Goec(ヤン・ル・ゴエック)1976年、パリ生まれ。国立美術学校卒業後、ファッション・デザイナーとしてキャリアを積む。ジバンシィでの日本向けライセンス業務をきっかけに日本への移住を決意。エスモード大阪講師などを経て、2002年、H.P.FRANCEへ。「Wut berlin」のバイヤーとして、ベルリンの若手デザイナーを探し出し、日本に紹介するのが現在の仕事。

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